Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
The turnout of only about 10,000 spectators for the India-Bangladesh opening match of the Champions Trophy at the 30,000-capacity Dubai International Stadium has sparked debate over whether fans are only interested in an India-Pakistan clash.
Advertisers like Vodafone in India are already testing these new targeting capabilities with good early results.
'That way you're not hostage just to US sort of exports to India.'
A severe traffic congestion extending for kilometers was witnessed on the routes to the Maha Kumbh Mela in Prayagraj on Sunday with Samajwadi Party president Akhilesh Yadav asking the government to make emergency arrangements for the stranded devotees.
Ahead of the Lok Sabha polls, the Election Commission on Friday asked parties and their leaders to refrain from seeking votes on the basis of caste, religion and language, and not insult the devotee-deity relation or make any suggestion of a divine censure.
Social media is the new advertising tool for today's politicians and political parties
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
'Mamata needs to address the anger and resentment among various sections of the Hindu community because low-scale communal violence has always paid richer electoral dividends for the BJP.'
Cricketer Virat Kohli has reclaimed the top position in brand value, now reaching $227.9 million, surpassing Bollywood star Ranveer Singh, who holds the second spot with $203.1 million, according to Kroll's 'Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood'. The report ranks India's most influential celebrity brands by assessing their brand values derived from endorsements and social media presence.
The Supreme Court has sought responses of the Centre, CBI, the Enforcement Directorate and others including 13 states on a plea alleging fraudulent activities by motivational speaker Vivek Bindra and his firm Bada Business Pvt Ltd. Accusing the social media influencer and his firm of tricking people into giving them their money through a ponzi scheme that promised big returns, the petition sought a direction to the Centre to constitute a special investigation team (SIT) of the CBI to probe the case. A bench comprising MM Sundresh and SVN Bhatti took note of the submissions of senior advocate Vikas Singh, appearing for Shubham Chaudhary and 19 other petitioners, that Bindra and his firm have duped several people of their money.
Can a culture survive as a way of life, even as the language and writing at its core, alter with time? Can we be rational and Malayalee or do we have to necessarily be religious and proudly cultural to be Malayalee? asks Shyam G Menon.
The videos of the perfume brand Layer Shot sparked outrage among a large section of social media users, who claimed the advertisement sought to promote sexual violence against women.
In 2025, India's tech job market is thriving, with tech professionals seeing a 9.5% salary increase and roles like AI/ML architects earning up to Rs 95 lakh annually.
GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.
Shraddha Kapoor recently confirmed her relationship status when she posted her thoughts about Rahul Mody.
Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe.
Will the Draft UGC Regulations 2025 undermine our universities? Unlikely, notes Professor Mohammad Sajjad, citing how AMU has utilised its exceptional autonomy.
Fraudsters read your mind, weave convincing stories, earn your trust and then vanish with people's savings. Ramalingam Kalirajan reveals five simple tricks that cons use to steal money from you.
'With an achievement like this, Gukesh could even be endorsing global brands.'
With the rise of ultra-luxury housing in India comes ultra-customised marketing. Developers selling high-end homes, priced above Rs 20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closed-door international shows. There is also marketing through online ads, social media influencers, and exclusive memberships.
'With free software on the Internet and apps, creating a deepfake video can take 3 to 5 minutes. Anyone can make these videos.'
The victims were promised IT sector jobs in Thailand by an agent.
The government is planning new regulations that may impose penalties on both the creator and the platform hosting deepfakes, as it looks to clamp down on what IT and Telecom Minister Ashwini Vaishaw described as "a threat to democracy".
It shows Aamir and Kiara as newlyweds trying to change traditions as the groom, Aamir, moves to the bride, Kiara's house after their wedding to take care of her ailing father.
'This Lok Sabha election is more of a trial for GenAI content.'
Mumbai-based Weizmann, part of a diversified group, will take to court its former partner Western Union Holdings, the American money-transfer giant, alleging that the United States-based company has imitated its trademark and logo. This, its lawyers say, constitutes a case of infringement and dilution of its intellectual-property rights.
Musk has not yet offered details about how his content moderation council will work.
The poll panel has asked state Congress chief Govind Singh Dotasra to respond to the notices by 3 pm on Thursday and 7 pm on Friday, respectively.
With 10 million Indians now on Google+, the newest social media platform, users are now seeking ways how best to use it.
This comes hours after Madhya Pradesh Home Minister Narottam Mishra issued a "24-hour ultimatum" and threatened to send the police after him.
'There is a huge risk of misinformation and disinformation, and targeted campaigns that could potentially happen against candidates or to push certain narratives.'
The attack on Dabur comes days after Fabindia was pilloried for naming its collection 'Jashn-e-Riwaaz'.
Showing the power social media influencers hold in the advertising industry today, the Advertising Standards Council of India (ASCI) on Thursday said 70 per cent of Indians are likely to buy a product they endorse. In its "Influencer Trust Report," based on a survey of 820 respondents above 18, ASCI said that 79 per cent of respondents trust social media influencers. Out of these, thirty per cent trust the influencers "completely".
'Did anyone else get the feeling that AWIAL -- despite being ostensibly based in the Mumbai of today -- is actually set in a Neverland of Solemnity?' asks Sreehari Nair.
'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019'
The Election Commission on Monday asked the Karnataka Bharatiya Janata Party to provide "verifiable and traceable" facts by Tuesday evening regarding its newspaper advertisement describing the Congress as "the most corrupt party in the world".
India's expectation of Twitter complying with the country's rules for social media platforms will not change with its takeover by Elon Musk, according to a senior minister.
Social media sites are fast growing into a resource that companies and professionals can use to find each other.
